At the core of your CSR planning efforts you need to involve everyone within the corporation towards these efforts. The best way to do this is by incorporating these new aspects into your mission statement and making them a focal point of the core values of the company. By doing so, everyone within the organization will understand the direction of the company and be able to focus their efforts in a manner to pursue success of the mission. Corporate Social Responsibility needs to be the centerpiece of your company’s core values in order to ensure a focus on achieving a social good.
Incorporating a report is a great way to make sure efforts are being focused in the right areas. If a company is not measuring indicators that relate back to the company’s values then the company cannot manage these indicators. Being unknowing of which processes are efficient and which ones need to be reworked will not only cost the company time and money, but it is unlikely that the processes will ever be changed. Thus, reporting will help create more accountability and transparency, which will then lead to higher efficiency, profitability, and marketability.
For examples of companies that are leaders in CSR and Stewardship take a look at: