In a previous post, First Steps of CSR Planning, I mentioned getting your CSR Plan off the ground and running by incorporating top-level management and others within the organization. It is important to know that by having the support of these people will help with creating a desirable corporate social responsibility structure, but gaining the support is where we want to focus.
Present to the people in charge. Make sure that your presentation is configured like a sales pitch or business plan. You must be able to show value to what you are presenting. If not, then your product doesn’t sell. Whether you are trying to encourage and implement CSR into the structure of a company or upgrading the one currently in existence, the approach should be the same. The financial implications of what you are presenting are very important and will be discussed. Do your homework, show what type of investment is needed and when to expect a return on investment, and show the profitability of these efforts in time-frames afterward. Also be sure to include that the projects you are looking to undertake are doing good. Doing good = Better public image.
Don’t worry about going all out to begin with. Focus on the points that will create an impact and have high ROIs. Its okay to ease into the system and show that there is a great amount of value in your plan. You can also choose to employ the methods only in certain parts of the company, maybe company headquarters or a certain region for the company. Get your toes wet before jumping in, especially in larger corporations. Results will speak for themselves. Finally, don’t spread your focus too thin. If you’re contributing to too many things you won’t notice the gains of the top performing programs and could jeopardize the entire plan.
I always look forward to your suggestions, comments, and stories. Thanks for reading.